Magnifi is the consumer arm of TIFIN. Magnifi is an intuitive, personalised investing app that helps individuals build financial intelligence and practice financial wellness.
Over the past year, I've been leading Magnifi's product design efforts along with a visual designer. During this time, we've made significant enhancements to the platform, prioritizing user flows and experience. Notably, we introduced an AI-driven chatbot that offers personalized investment assistance, which was conceptualized prior to Chat GPT's emergence but operates similarly.
