Yellow is a first of its kind digital will making solution. By combining technology and legal expertise, it provides a simple, secure, cost effective solution for all Indians to protect and preserve their legacies.
What were we trying to solve?
Our mission was to address the problems that arise when people pass away without a will. In most cases, this led to important family members being left out and the process of accessing assets took up to three years and cost a lot of money. Assets worth 1.5 Lakh Crore are estimated to be unclaimed in Indian accounts, which could be resolved by creating a will. We recognized that there were several misconceptions regarding the necessity of creating a will, which we aimed to address and dispel.
My role
As the sole UX designer, I was made to wear multiple hats such as - understand the project scope, conduct interviews with subject matter experts, collaborate with the founders, define user journeys and design the information architecture, work with a visual designer and front-end engineering team to ensure a cohesive, visually appealing, and user-friendly product that meets all technical requirements. I also played a big role in bringing the product to market by designing and delivering the final product, requiring a deep understanding of the domain.
What customers had to say
Kenny John Jacob
"What I love about the Yellow app is that it guided me in every step required for making my will. This guided flow is designed in such a way that all the legal requirements and conditions are met. There were details instructions at every step."
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